Samsung’s Calculation of the “Invisible Load”

The Invisible Load: How Household Tasks Are Consuming More Time and Energy Than Ever Before, and What We Can Do About It

A recent study conducted by Samsung Electronics in Europe has revealed that most people spend an average of 30 hours per week on household tasks, which is comparable to a full-time job. This “invisible load” refers to the mental and physical tension before beginning tasks, leading to significant consequences for the time spent at home.

Samsung collaborated with Mo Gawdat, former Chief Business Officer of Google, to develop an index that aims to rebalance the relationship between thinking and doing for household tasks. The survey involved over 6,000 participants in Europe and found that on average, each person takes on at least seven household tasks per week.

The survey also identified that over half of respondents reported being stressed much of the time, and many found it difficult to maintain concentration on daily activities. The growing impact of the cost of living crisis exacerbated the situation, with rising energy costs making household chores more stressful and difficult to manage. Despite the availability of advanced home technologies, Europeans tend to spend more time on mental preparation than actually carrying out household tasks.

Mo Gawdat commented on the Invisible Burden Index, emphasizing the importance of managing household tasks to improve overall well-being. Nathan Sheffield, Head of IOT and SmartThings at Samsung Europe, highlighted the role of SmartThings in simplifying and automating domestic activities to optimize time spent at home.

Samsung and Mo Gawdat aim to encourage dialogue on household workload across Europe and stimulate awareness of the benefits of technology in managing the invisible load. By leveraging technology, it is possible to optimize time spent at home and improve overall well-being.

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