announce Majed Al Sorour as President

LONDON, May possibly 26, 2023 /PRNewswire/ — have today announced that prominent Saudi businessman and senior executive Majed Al Sorour has been appointed as President.

Majed Al Sorour

Mr Al Sorour’s role will include investment strategy and execution as well as strategic communications and investor relations.

Mr Al Sorour is a worldwide businessman and entrepreneur with a reputation for identifying efficiency prospective in development focused enterprises. He has a distinct interest in the sports and technologies industries. Football was a crucial portion of his youth, competing at a skilled level for Al Nassr Football Club, ahead of later serving as a director. On specific request, Al-Sorour was appointed as CEO of Golf Saudi in 2018 as a single of numerous transformative catalysts for Vision 2030, overseeing the improvement of a multi-billion-dollar investment in the improvement of the sport and its correlating industrial possibilities. Al-Sorour was also the driving force behind LIV Golf, acting as Managing Director from its inception to the finish of the initial season and effectively producing a group franchise model in the planet of Golf. His disruptive tactics accomplished the vision of creating Saudi a international location for golf, producing new business enterprise models in the course of action. As Director of Newcastle Football Club considering the fact that their acquisition in 2021, Al Sorour took the group from close to relegation in the English Premier League to a single of the top rated five teams, operating closely with the complete organisation from the outset to construct what is now a single of the most worthwhile franchises in the EPL. is producing the ultimate fan engagement encounter in sport, all from a single immersive platform. are committed to pushing the boundaries of technologies to provide unparalleled fan interactivity and engagement, providing a single central platform exactly where customers can participate, compete, and connect in virtual environments that mirror the excitement, power, and passion of actual planet sporting events. Fans will enter a completely immersive planet across extended reality, gaming, reside commerce, media player and original content material.

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Also,, via its ventures division, has a focused strategy to make majority and controlling investments into sporting teams, clubs, leagues and commercial rights holders across the international sporting landscape. The key investment concentrate will be producing a portfolio inside football, motorsport, boxing, cricket, e-sports and other connected sports assets.

Mr Al Sorour commented, “I am delighted to be joining at such a pivotal time in their development. I see the prospective for to use transformational technologies to adjust the way fans interact with sport, producing an engaged international neighborhood that has by no means been accomplished previously”. Vice-President Matthew McGahan welcomes Mr Al Sorour, commenting, “ will create the ultimate planet of fan engagement in sport, by means of our platform and investments, and the business enterprise will advantage hugely from Mr Al Soruor’s encounter in difficult classic boundaries to make improved sporting experiences for fans.”

About is a completely immersive platform utilizing transformational technologies to provide unparalleled fan engagement in sport. Our fans participate in reside sporting events, access exclusive content material, engage in gaming experiences, and interact with other fans and athletes in our virtual atmosphere that mirrors the excitement, power, and passion of actual planet sporting events. By means of this complete integration, we redefine the sports entertainment landscape, producing a vibrant and inclusive sports neighborhood.

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