Location Canada Receives Worldwide Recognition For Small business Occasion Sustainability

The IMEX-EIC Innovation in Sustainability Award recognized Location Canada’s small business occasion sustainability advancements by means of the Canadian Small business Occasion Sustainability Program

VANCOUVER, BC, Might 25, 2023 /PRNewswire/ – Location Canada, the national tourism organization, is proud to be the recipient of the 2023 IMEX-EIC Innovation in Sustainability Award, acknowledging the organization’s commitment to driving sustainability and innovation by means of the Canadian Small business Occasion Sustainability Program. Launched in the spring of 2022, Location Canada’s Canadian Small business Occasion Sustainability Program is a initial-of-its-sort national plan aimed at enhancing the financial, socio-cultural, and environmental sustainability practices of small business events hosted in Canada.

“This is a outstanding recognition for Canada and our small business events neighborhood. It signals that Location Canada has laid down a marker for modify, globally, alongside our city partners,” says Marsha Walden, President and Chief Executive Officer, Location Canada. “We’re on track to constructing a additional resilient, sustainable and regenerative future for tourism.”

Adds Virginie De Visscher, Senior Director, Small business Events, accepting the award for Location Canada. “We’ve normally mentioned that sustainability demands a collaborative method. This reaffirms that we are all in this collectively as we perform to attain our industry’s target of net zero. We are so grateful to be recognized — and appear forward to continuing to drive modify inside our sector by displaying the environmental, socio-cultural and financial impacts of sustainable small business events.”

Granted annually, IMEX-EIC Innovation in Sustainability Award nominations are evaluated by a worldwide panel of judges across the small business events sector primarily based on a set criterion that measures:

  • Innovation
  • Collaboration
  • Financial, socio-cultural, and environmental influence
  • Legacy
  • Commitment to continuous improvement
  • Commitment to sector education

“A large congratulations to Location Canada! As the sector sets its sights on adapting to Net Zero targets, the need to have for innovation increases. The creativity and commitment to collaboration evident in this year’s entrants has been seriously inspiring to see.” says Carina Bauer, CEO, IMEX Group.

Events Sector Council (EIC) CEO Amy Calvert adds, “The IMEX-EIC Innovation in Sustainability Award champions the organizations and leaders whose actions are developing a good influence on the atmosphere and communities, as properly as strengthening the worldwide small business events sector as a entire. The IMEX-EIC Innovation in Sustainability Award areas a incredibly deliberate concentrate on innovation, inventive considering, and collaboration. This strategy along with a culture that supports accelerating influence by means of the energy of the collective is a single that serves as a model for our sector.”

To date, sixteen Canadian destinations are participating in the Worldwide Location Sustainability Index (GDS-Index) as component of the Canadian Small business Events Sustainability Program. These destinations are: Banff Lake Louise, Calgary, Charlottetown, Edmonton, Halifax, Kelowna, Montréal, Niagara Falls, Ottawa, Québec City, Saskatoon, St. John’s, Toronto, Vancouver, Victoria, and Winnipeg. After full in the spring of 2024, the Canadian Small business Occasion Sustainability Program will offer turnkey financial, socio-cultural, and environmental sustainability applications to worldwide customers to drive action, raise requirements, and propel the complete small business occasion sector toward getting additional sustainable.


“A year ago, practically to the day, Location Canada launched its Canadian Small business Occasion Sustainability Program at IMEX Frankfurt 2022 below the leadership of Virginie De Visscher (Senior Director, Small business Events, Location Canada). A correct champion for sustainability and a person whose passion and dedication toward continuous understanding goes properly beyond the workplace, this award is a testament to Virginie’s method. We appear forward to ongoing collaboration with our sector as we continue to drive action and raise the requirements for small business occasion sustainability in Canada.”

Chantal Sturk-Nadeau
Executive Director, Small business Events, Location Canada

About Location Canada
At Location Canada, we think that tourism enhances the high-quality of life of Canadians and enriches the lives of guests. We think that Canada’s diversity, its greatest asset, is also what touches travelers’ hearts most deeply.

Our mission is to influence provide, and construct demand for the advantage of locals, communities and guests by means of top analysis, alignment with public and private sectors, and promoting Canada nationally and abroad. In addition, our Small business Events group leverages in-depth worldwide market place evaluation to target international clusters aligned with Canada’s priority financial sectors.

Our perform in location improvement guarantees that we are capable to sustain a premier 4-season tourism economy that is regenerative in nature — supporting our economy and the atmosphere.

Location Canada’s Small business Events group is charged with developing Canada’s share of international small business events by advertising the country’s special meeting, convention, and incentive occasion possibilities. By driving awareness of Canada’s top financial strengths and how nearby know-how capital can elevate small business events, Location Canada’s Small business Events group assists international organizations meet with objective in Canada.

Location Canada is a Crown corporation wholly owned by the Government of Canada.

Supply Location Canada

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