Jerry Seinfeld Tackles the Film Industry’s Identity Crisis with Upcoming Cereal Wars Film Debut
In an exclusive interview with GQ, Jerry Seinfeld shared his insights on the current state of the movie business, stating that it has undergone significant changes. According to Seinfeld, there is a sense of confusion and uncertainty among those working in show business as they grapple with how to navigate the shifting landscape.
Seinfeld’s upcoming film, Unfrosted, marks his directorial debut and promises to be an entirely new and serious endeavor for him. Despite facing numerous challenges during production, Seinfeld was impressed by the dedication and focus of his colleagues who were blissfully unaware of the industry’s current predicament.
In discussing his experiences working on Unfrosted, Seinfeld emphasized that while he did not explicitly tell his coworkers about the movie business’s demise, he noticed a noticeable shift in how films are perceived and consumed by audiences today. He pointed out that movies no longer hold the same cultural significance they once did and that people engage with and discuss films in a vastly different way than before.
Unfrosted tells the story of Kellogg’s and Post competing to create a groundbreaking breakfast pastry in 1963. The film promises to deliver a whimsical and entertaining story filled with ambition, betrayal, and humorous characters set in the world of cereal manufacturers. Starring Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, and others, Unfrosted premieres on Netflix on May 3rd.
