Walmart Launches Holiday Resource Guide for Small and Medium-sized Businesses

Walmart Business has spent the past year developing tailored solutions and services for small businesses, including a dedicated membership program and an app experience that is specifically designed for their needs. Now, the retailer is helping small businesses prepare for holiday office celebrations by launching its Holiday Party Shop and Employee Gift Finder solutions. These offerings are aimed at helping businesses save time and money while they prepare for the festive season.

Walmart has partnered with TikTok star Corporate Natalie to offer advice and a curated shopping experience for holiday party needs. The retailer also provides personalized product recommendations via the Gift Finder tool, allowing shoppers to sort ideas by price range, customer rating, availability, delivery speed, and brand.

According to Ashley Hubka, SVP and General Manager of Walmart Business, throwing a great party is not only a way to mark the season but also helps build camaraderie and team spirit among employees. To make it easier for small business owners and operators to throw memorable parties, Walmart offers flexible options such as same-day delivery or curbside pickup for online orders, as well as in-store shopping with Walmart Pay available for members who prefer that option.

These offerings reflect Walmart’s strategic focus on providing a B2B buying experience that caters to everyday shoppers while still being tailored to the specific needs of small business owners and operators. By offering these services, Walmart is able to create an omnichannel infrastructure that allows customers to shop both online and in-store in a way that is convenient for them.

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