85 percent of Italians purchase online at least monthly

Trends in Italian E-commerce: Resilience Amid Economic Challenges and Consumer Shift Towards Sustainability

A recent report by Idealo, titled “Report on Italian e-commerce 2024,” has revealed that Italian consumers continue to show a steady trend in their purchasing habits, with a consistent number of regular buyers for the third consecutive year. Despite economic challenges such as inflation and the energy crisis, the e-commerce sector in Italy remains resilient and competitive.

In 2023, consumer prices saw an average increase of 5.7% compared to the previous year, with notable growth in the food sector at 8.8% and 9.8% respectively. However, despite these price increases, Italian digital users continue to make at least one online purchase per month on average, with 24% making weekly purchases. This shift towards a more conscious and informed approach to online shopping is evident as 47% of consumers use price comparison tools to access product information and 46% search for special offers and discounts.

The report also highlights Italy’s competitive online stores, particularly in the sports and outdoor sector where over 58% of the best offers come from Italian e-shops. Furthermore, there is a growing interest in the second-hand market, especially in electronics where there was a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products indicating a shift towards sustainable and financially beneficial options.

The report outlines the preferences of different age groups as well: electronics being popular among 45-55 year olds while fashion and accessories are favored by 25-34 year olds. These insights provide valuable data for online retailers to develop effective sales strategies that leverage price comparison platforms to reach a broader audience. Overall, this report sheds light on the evolving landscape of e-commerce in Italy and provides insights into consumer behavior trends shaping it.

In conclusion, despite economic challenges such as inflation and energy crisis impacting consumer spending patterns

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