The Pure South Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru has made a significant impact on the global stage. This beef won both the best grass-fed steak and the best ribeye steak at the World Steak Challenge in London last week.
Shane Kingston, general manager of sales and marketing at Alliance Group, emphasized that these awards are a testament to the hard work and dedication of the farmers who consistently produce the best grass-fed red meat in the world. The beef is carefully aged in a vacuum bag for up to 55 days, resulting in a product that stood out among the competition.
The ribeye steak, specifically, has caught the attention of many with its exceptional qualities. Priced at around $25 for 500g, it offers unprecedented levels of tenderness, along with a robust, zesty, buttery, and creamy flavor profile that provides a deeply satisfying savory experience. These awards serve as a reminder of the high quality of the Pure South Handpicked 55 Day Aged Beef and the skill and care that goes into producing it.