This week’s martech highlight includes a read about Siteimprove’s latest generative AI features and Iterate.ai’s new interplay app-coder.
In recent years, programmatic ad tech has revolutionized the way marketers target their media. Eric Sandberg, Managing Director at Dynata, explains that clients used to do targeting based on audience demographics or behavioral targeting, but now programmatic ad tech allows for quicker and easier targeting to exact segments. With this technology, marketers can reach their ideal customers with more precision and effectiveness than ever before.
CMOs have a great opportunity to provide value to the business with the technology available today. According to Celia Fleischaker, Chief Marketing Officer at isolved, intent data can give marketers insight into what interests their prospects and customers. By leveraging this information, marketers can drive programs across the business that are more aligned with customer needs and preferences. This can help businesses increase engagement and conversion rates while also reducing costs.
The SalesStar Podcast episode 188 features Debbie Braney, Vice President of Demand & Brand Marketing at Glassbox, discussing optimizing customer journeys. In today’s digital landscape, customers expect seamless experiences across all touchpoints. By understanding how customers navigate your website and other digital channels, you can optimize their journey to ensure they are getting the most out of your brand and products. This episode provides valuable insights into how to create a more effective customer journey and drive better results for your business.
Episode 187 features Curtis Tingle, EVP and CMO at Vericast, discussing building end-to-end digital campaigns. As marketing becomes increasingly complex, it’s important for marketers to have a comprehensive understanding of all aspects of their campaigns. In this episode, Tingle shares his expertise on how to build effective campaigns that are integrated across all channels and touchpoints. Whether you’re just starting out or looking to take your campaigns to the next level, this episode provides valuable insights and actionable advice for improving your results.