Senior Market place Sales® Enters Below-65 Person Wellness Insurance coverage Market place With Acquisition of O’Neill Advertising

Strategic Partnership Also Opens Inexpensive Care Act Market place to Alliant Insurance coverage Solutions

OMAHA, Neb., March 27, 2023 /PRNewswire/ — Senior Market place Sales® (SMS), 1 of the industry’s premier insurance coverage advertising and marketing organizations (IMOs), has entered the beneath-65 person well being industry with its acquisition of O’Neill Advertising. The move also opens the Inexpensive Care Act (ACA) industry to SMS’ parent enterprise, Alliant Insurance coverage Solutions.

SMS’ a lot more than 71,000 contracted independent agents achieve access not only to a flourishing industry but also to O’Neill Marketing’s robust ACA item and technologies platform.

“This is going to give (O’Neill Advertising) an chance to come to be 1 of the biggest ACA agencies in the nation.”

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This new SMS vertical also expands the attain of Alliant, 1 of the nation’s biggest and quickest-expanding insurance coverage brokerage and consulting firms. By adding O’Neill Advertising, Alliant can now offer you employers the potential to assistance staff with non-covered spouses and young children attain ACA coverage.

“The partnership with O’Neill Advertising creates substantial possibilities for synergies for each SMS and Alliant,” stated SMS President Jim Summers. “Coming off a record ACA open enrollment period and with current legislation extending subsidies for a further 3 years, the timing could not be improved for us to enter the beneath-65 well being industry.” 

Additional than 16.three million men and women chose an ACA Marketplace well being strategy for the duration of the most current open enrollment period – Nov. 1, 2022, to Jan. 15, 2023 – marking the biggest enrollment considering the fact that the ACA began delivering subsidized well being insurance coverage in 2014. The Inflation Reduction Act, signed into law Aug. 16, 2022, guarantees subsidies will stay in spot for a further 3 years, by way of 2025.

“As the ACA industry continues to develop, there requires to be a tectonic shift in the business toward technologies and efficiencies,” stated Charles (Chuck) O’Neill, President and Founder of the St. Petersburg, Florida, enterprise. “If you are not understanding, accepting and embracing technologies, I believe the world’s going to pass you by, simply because firms like us are coming.”

Summers stated O’Neill’s ACA experience and technologies have been best factors SMS sought the partnership, along with a shared commitment to serving agents and their customers, and a wide ACA item portfolio with ancillary items out there for add-on sales.

Chuck O’Neill founded O’Neill Advertising in 2016, and with Kerry Van Iseghem major the organization as Chief Executive Officer, the two grew the basic agency to help 1,500 agents nationwide with cutting-edge agency management tools, strategic partnerships with internet-primarily based platforms for quoting and promoting insurance coverage, agent empowerment and advertising and marketing sources, back-workplace help and items from a lot more than one hundred well being carriers.

Although other firms approached O’Neill Advertising to obtain it, the executives chose SMS for its potential to speedily provide the ACA technologies to agents, Van Iseghem stated.

“This is going to give us an chance to come to be 1 of the biggest ACA agencies in the nation,” he stated.

Chuck O’Neill added: “The energy of SMS and Alliant, combined with the O’Neill technologies and our experience in ACA, offers the chance for everyone to develop exponentially.”

About Senior Market place Sales

Senior Market place Sales® (SMS) represents best Medicare Supplement, Medicare Benefit, annuity, life, lengthy-term care, and travel insurance coverage carriers in all 50 states. Additional than 71,000 independent insurance coverage agents rely on SMS for proprietary technologies, competitive insurance coverage items, and professional instruction and service to assistance them leverage their time, make a lot more funds, and place their organization in a position of distinction. Founded in 1982, SMS is headquartered in Omaha, Nebraska. In 2020, SMS joined the Alliant Insurance coverage Solutions household of firms. Visit or contact 1.800.786.5566 for a lot more data.

About Alliant Insurance coverage Solutions

Alliant Insurance coverage Solutions is 1 of the nation’s major distributors of diversified insurance coverage items and solutions. Alliant operates by way of a network of specialized national platforms and regional offices to offer you customers a complete portfolio of options constructed on revolutionary considering and individual service. The organization of managing danger is receiving a lot more complicated, and Alliant is meeting this complexity head-on, not with a lot more layers of management, but with a lot more creativity and agility. Alliant is altering the way customers strategy danger management and positive aspects, so they can capitalize on new possibilities to develop and defend their organizations. For a lot more data, go to 

Make contact with:
Dan Trumblee
Assistant Vice President
Divisional Director, Communications &amp Inventive Solutions, Senior Market place Sales®
[email protected]

Supply Senior Market place Sales

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