Samsung’s virtual influencer, SAM, debuts new musical theme at Latin American music festivals

Samsung Drops New Song ‘Simple, Así’ at Lollapalooza and Other Music Festivals: An Integration of Galaxy AI Technology”.

The new song “Simple, Así” by digital influencer SAM was debuted by Samsung at the four main music festivals in Latin America in March. These festivals were Lollapalooza Brazil and Argentina, Estéreo Picnic in Colombia, and Asunciónico in Paraguay. The song showcases the features of Galaxy AI, Photo Assist, Live Translate, and Circle to Search with Google, which are all integrated into the new Galaxy S24.

As an official sponsor of these festivals, Samsung presented a unique choreography of the song on its social media platforms as part of its strategy to connect with younger audiences. The new song highlights the capabilities of Galaxy AI technology in the Galaxy S24 series, making activities like editing photos and searching for objects in videos easier.

Arthur Wong, senior director of Samsung for Latin America stated that Samsung wants to connect with young generations in an authentic way. He added that they are releasing a new song that will resonate with their audience while taking advantage of their presence at these important cultural events in the region to promote this melody.

Lollapalooza Argentina took place from March 15-17 in Buenos Aires while Lollapalooza Brazil is scheduled for March 22-24. The Estéreo Picnic 2024 Festival will be held in Bogotá from March 21-24, with the Asunciónico festival taking place on March 19-21.

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