Sally Beauty Introduces ‘Rooted In Science’ Series in Celebration of Black History Month

Sally Beauty Joins Forces with The Black Hair Experience to Host ‘Rooted in Success’ Event Series Celebrating Black Beauty Entrepreneurs

Sally Beauty, a well-known destination for high-quality hair color and care, has joined hands with The Black Hair Experience, an organization dedicated to celebrating Black hair and culture, to launch the first “Rooted in Success” event series. The collaboration aims to highlight the achievements of Black beauty entrepreneurs and provide opportunities for them to connect with consumers, industry leaders, and young entrepreneurs.

The “Rooted in Success” event series will kick off with two pop-up events on Saturday, February 24 in Atlanta and Saturday, March 16 in Washington DC. The timing of the event is significant as it coincides with Black History and Women’s History Months, allowing for engagement between students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands, and consumers. This shows Sally Beauty’s commitment to building an ecosystem that fosters connections within the textured hair community.

Sally Beauty currently carries an extensive assortment of over 100 textured hair brands – over 50 of which are Black-owned or founded, including national brands like SheaMoisture, Kaleidoscope, Mielle Organics, and TPH by Taraji among others. It is also home to six Black-founded emerging brands from Sally Beauty’s small business focused Cultivate Accelerator Program.

As part of the event series, active HBCU-enrolled students in the US will receive 10% off in-store and online at Sally Beauty. This springtime offer is a testament to Sally Beauty’s belief that beauty is a powerful form of self-expression and their commitment to providing access beyond quality products by offering opportunities for influential industry leaders to engage with consumers and young entrepreneurs.

“We believe that beauty is a powerful form of self-expression,” said John Goss, president of Sally Beauty. “It is our role to facilitate access beyond quality products by providing opportunities for influential industry leaders to engage with consumers

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