The Super Bowl LVIII, which aired on CBS Sunday, has set a new record for television viewership with an average of 123.4 million viewers across all platforms. This includes the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties such as NFL+. The game was also the most streamed Super Bowl in history.
CBS Sports announced this information based on initial data from Nielsen Media Research and Adobe Analytics. Final Nielsen numbers are expected to be released on Tuesday. The Kansas City Chiefs beat the San Francisco 49ers 25-22 in overtime – only the second Super Bowl ever to go into overtime.
In an email to Paramount employees, President and CEO Bob Bakish called the game “one for the record books” and “a monumental and historic win” for the company. The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris, and more. Viewers also saw pop superstar Taylor Swift again. She’s dating Chiefs tight end Travis Kelce and was spotted at numerous Chiefs games this season. Swift’s attendance increased viewership and ticket sales, according to CBS News Philadelphia reports.
Christian Olaniran is a Digital Producer for CBS News Baltimore where he writes stories on diverse topics including politics, arts, culture, sports and more. He also creates engaging social media content to complement news coverage