Yahoo acquires Artifact technology, plans to integrate it into Yahoo News

Personalization Takes Over: Yahoo Acquires Artifact and Enhances User Experience

Yahoo has acquired Artifact, a news app developed by the founders of Instagram, Kevin Systrom and Mike Krieger. The app uses AI technology to personalize content for users based on their activity, similar to TikTok.

The founders had initially announced the closure of the app due to market opportunities but have now decided to keep it running with the help of Yahoo. This means that Artifact will no longer operate independently and its personalization technology will be integrated into Yahoo services like Yahoo News.

As a result, users can expect to see a more personalized experience when using Yahoo services in the coming months. This acquisition demonstrates a growing trend of incorporating AI and personalization technology into various platforms to enhance user experience and engagement.

Artifact was launched last year and quickly gained popularity among users for its ability to generate text and articles based on user activity. The app’s personalization technology was highly praised for its ability to provide relevant content to each user. However, due to market opportunities, the founders had initially decided to shut down the app.

But now, with the help of Yahoo, Artifact is set to continue operating as part of Yahoo’s services. The integration of Artifact’s personalization technology into Yahoo News is expected to provide users with a more customized news experience in the future.

Overall, this acquisition highlights how AI and personalization are becoming increasingly important in enhancing user experience across different platforms. As more companies incorporate these technologies into their products, we can expect to see more personalized experiences for users in the future.

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