New World Foods, a healthy snacking company within the Valeo Foods Group, has partnered with popular YouTube group the Sidemen to introduce SIDES, their first product in this collaboration. These high-protein, low-calorie meat snacks come in three delicious flavors – Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak. Inspired by the growing popularity of Sidemen’s chicken shops across the UK, the SIDES range offers a healthier alternative to traditional snacking options.
James Newitt, CEO of New World Foods, expressed his excitement about the launch of these new products and the effort that went into creating them. He looks forward to consumer response and sees this as a key part of their global growth strategy. Ethan ‘Behzinga’ Payne of the Sidemen is also thrilled about the launch of these products in retail stores across the UK, making SIDES snacks more accessible to a wider audience.
The collaboration between the Sidemen’s signature sauces and New World Food’s expertise has resulted in a meat snack range that offers unmatched flavor and quality. The SIDES CEO, Robin Mehta, highlights this partnership as an important step towards expanding their reach into FMCG space while providing consumers with healthier options for snacking on-the-go. With its innovative products and strategic partnerships, New World Foods continues to lead the healthy snacking industry.
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