LG Electronics indicators 4 NIL offers to market mental overall health

LG Electronics has entered NIL with a concentrate on mental overall health and wellness.

The multi-national conglomerate and 3-year sponsor of the NCAA has opted to use March Madness to companion with 4 athletes. Stanford‘s Haley Jones, LSU‘s Flau’Jae Johnson, Indiana‘s Trayce Jackson-Davis and Houston‘s Jarace Walker have all inked NIL offers with LG.

Dubbed the “Game four Good” campaign, the brand has filmed a industrial featuring the athletes that will seem in its video content material series. Every athlete will also be provided $ten,000 to contribute to the charity of their picking.

Jones has selected Katie’s Save, which supports students and sports teams of all ages by spreading mental overall health education. Johnson is supporting her hometown Boys and Girls Club, though Jackson-Davis is providing to Attain for Youth, a neighborhood resource offering household-focused help.

Walker is contributing to the National Alliance of Mental Illness, the nation’s biggest grassroots mental overall health organization.

“This initiative is much more essential than people today comprehend, and it just shows how significantly additional we’re going into the mental overall health space. I assume it is very good to have the conversation,” Johnson mentioned in a statement. “What LG is undertaking is so essential, and it is a breath of fresh air, becoming in a position to speak about it as an athlete.”

State of college athlete’s mental overall health

The NCAA released survey outcomes on the state of mental overall health in college athletics this previous May perhaps. Outcomes showed 69% of women’s sports participants and 63% of men’s sports participants agreed or strongly agreed that they know exactly where to go on campus if they have mental overall health issues. 

According to the information, 65% of female athletes and 58% of male athletes agreed or strongly agreed they take the mental overall health issues of teammates seriously, as well. When asked if they would really feel comfy looking for help from a mental overall health provider on campus, much less than half of women’s sports and men’s sports participants answered that they would agree or strongly agree with that statement.

“Student-athletes can expertise intense pressures that can have a substantial effect on their mental nicely-becoming,” LG Electronics USA director of corporate brand promoting Jeannie Lee mentioned. “Through the ‘Game four Good’ campaign, our objective is to share the individual mental overall health journeys of these wonderful athletes and inspire conversations along with help that resonate with their fellow student-athletes and any individual that may well come across themselves experiencing comparable difficulties.”

LG partners with notable group of athletes

Jones won her very first national championship in 2021. She was named the Pac-12 Player of the Year a year ago, voted on by coaches. A third-group All-American this year, she is practically averaging a double-double getting into the NCAA Tournament with 13.four points and 9.1 rebounds.

A Nike athlete, she also has NIL offers with Beats by Dre, SoFi and Epic Games. Jones has a $82,000 On3 NIL Valuation.

Down at LSU, Flau’Jae Johnson has taken the women’s college game by storm. Also a rapper, she was lately named SEC Freshmen of the Year. Her $654,000 On3 NIL Valuation ranks No. four in women’s college basketball, partially thanks to her 1.four million social media followers.

Getting into the tournament, Jackson-Davis is scoring 20.eight points and grabbing ten.9 rebounds a contest. Plus, he is dishing out four.1 assists and shooting 57.eight from the field. His most notable partnership to date is with adidas, a deal announced back in December. His valuation has observed a $279,000 jump because the start off of the season and ranks No. two in men’s basketball.

A former 5-star recruit, Walker has helped Houston earn a single of the 4 No. 1 seeds in this year’s Huge Dance. With 11.1 points and six.six rebounds by means of 33 games, the forward is a worthwhile NIL asset with 46,000 followers and a $253,000 valuation.