Hoffmanns Expand Water Sports Rental Business with Acquisition in Georgia

The Hoffmann Family of Cos. has recently announced a strategic acquisition to expand its water sports subsidiary across the United States. This expansion began with the purchase of Marco Island & Naples Beach Water Sports in 2019 and now includes Young Harris Water Sports & RV in Georgia. The newest addition to the company’s portfolio, Young Harris operates boat and jet ski rental centers in Lake Chatuge and Lake Oconee in northern and central Georgia, as well as providing parts and service, new and used boat sales, wakeboard supplies, and owning two RV dealerships. It is also the exclusive water sports recreation provider to The Ritz-Carlton Reynolds at Lake Oconee.

The specific terms of the sale were not publicized, including the purchase price. However, Lance Markham, president of Young Harris Water Sports & RV stated that this investment is part of an expansion plan which may include additional water sport rental locations not only in Georgia but also in North Carolina, South Carolina, Hawaii and possibly beyond. In the past four years, the family has acquired more locations such as Regency Water Sports on Marco Island in 2020. With this latest acquisition, they will soon have a total of 10 water sport rental locations including one at LaPlaya Beach & Golf Resort for the 2024 season.

Established in 2002, Young Harris will continue to operate under its current leadership. The acquisition provides their company with expanded access to resources enhancing operational capabilities while granting them financial means to upgrade equipment or venture into new rental opportunities. According to Lance Markham “This acquisition is a mutually beneficial development for our dedicated employees, valued customers and esteemed investors.”

The Hoffmann Family of Cos., headquartered in Naples has grown significantly over the years with 90 brands in its portfolio and owns over 200 commercial properties across the United States with over 300 locations globally and more than 9 thousand employees worldwide.

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