Millions of browsing data collected in Chrome’s incognito mode to be deleted by Google

Google’s Incognito Mode: What You Thought Was Private Was Actually Being Tracked

In early 2020, Google was sued by a group of Chrome users who claimed that the private browsing mode, known as Incognito mode, was not as private as advertised. They reported that user activity was still tracked even when Incognito mode was activated, with the collection of device data and IP addresses.

As a result of the lawsuit, Google reached an agreement with the complainants in December 2020 and updated its disclaimer for Incognito mode. The updated disclaimer clarifies that websites visited in incognito mode can collect data and track online activity.

In addition to this update, Google has also committed to deleting “billions” of improperly collected browsing data in Incognito mode as part of the December agreement. Furthermore, Google has announced that it will block third-party cookies by default in its browser for the next five years.

These updates and agreements aim to address concerns raised by users regarding the privacy and confidentiality of their browsing data while using Chrome’s Incognito mode. Google’s actions demonstrate a commitment to transparency and data protection for its users moving forward.

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