In a bid to support small businesses, Google has recently introduced a new filter on its shopping search results that allows users to view products offered exclusively by small businesses. This feature was made possible by businesses marking themselves as small enterprises in their Google Business Profile or Merchant Center account, which was rolled out earlier this month.
The small business attribute has now been officially launched and is available for users to use when conducting shopping-related searches. Users can tap the filter to view products from small businesses only, making it easier for them to discover and purchase from these businesses.
According to Google, 84% of people consider it important to support small businesses through their purchases. The company aims to make it easier for U.S. shoppers to find and purchase from these businesses by adding the small business attribute to their profiles. This will help them stand out to users who want to support small businesses through their purchases, giving them a better chance of being discovered over larger retailers.
In conclusion, Google’s new filter on its shopping search results is an excellent initiative that supports small businesses in the U.S. By adding the small business attribute to their profile, businesses can increase their visibility and chances of being discovered by users looking for products from smaller retailers.