Global Recognition for Southland Ribeye Steak: Awarded Best in the World

Last week, Pure South’s award-winning steak was recognized for its quality at the World Steak Challenge in London. The Pure South Handpicked 55 Day Aged Beef claimed the titles of best grass-fed steak and best ribeye steak. This beef, aged for up to 55 days in a vacuum bag, was one of six winners in the global contest.

Shane Kingston, the general manager sales and marketing at Alliance Group, expressed gratitude for the recognition of the hard work and dedication of the farmers. He emphasized that the awards validated the effort put in by the farmers to produce the best grass-fed red meat in the world. The ribeye steak, priced at around $25 for 500g, was noted for its unprecedented tenderness and robust, zesty, buttery, and creamy flavor.

The recognition and accolades for Pure South’s award-winning steak underscore the exceptional quality of the product. Winning in two categories at the World Steak Challenge speaks to the high standards and dedication of

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