Far-appropriate extremists operating Skye soap business enterprise

Clean &amp Pure Soap is getting run by far-appropriate extremists (Image: Newsquest)

An organic, eco-friendly business enterprise on Skye is getting run by far-appropriate figures higher up in the white nationalist group Patriotic Option.

Clean &amp Pure Soap advertises itself as “handmade on the isle of Skye making use of higher high quality ingredients”, touting its palm oil and cruelty totally free credentials and stating that its “packaging and wrapping is eco-friendly”.

Its site tells prospective shoppers that they will acquire 1g of “native British” wildflower seeds to assistance regenerate the countryside, as effectively as offering guidelines on how to plant them.

Having said that, The Herald can reveal that the business enterprise is run by Claire Ellis, Patriotic Alternative’s Scotland admin officer whose fiancé is Kenny Smith, a former BNP member who is the national admin officer for the group.

PA’s Scottish branch is described by anti-fascist and anti-racist group Hope Not Hate as “perhaps its most active” and has gained focus in current weeks for protesting against asylum seekers getting housed in Erskine.

Study A lot more: How the smaller town of Erskine became a flashpoint for racial hate

Ms Ellis described the business enterprise on a PA reside stream as an try at becoming “financially steady on my own” immediately after getting suspended from her job for refusing to put on a mask.

Asked by the Herald about her solution she mentioned: “My goods are created from the finest all-natural high quality components and sourced locally exactly where achievable to cut down my eco footprint.

“Clean &amp Pure Soap also supports environmental concerns, gifting Native Wildflower seeds with each and every order to assistance our bees. I’m not confident if this tends to make my goods nationalist per se, I even so am a proud nationalist.”

Sam Melia, one more top figure in the organisation, mentioned on the similar get in touch with that getting “self-sufficient” is a important purpose for these with prominent roles in PA due to the danger of getting exposed by anti-fascist and anti-racist groups.

David Lawrence, a senior researcher at Hope Not Hate says: “They’re a smaller group but extremely intense, they make attempts to hide their extremism behind a type of ‘family-friendly’ image.

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“Putting across this ‘wholesome’ image is partly to undercut charges of extremism.

“PA as an organisation are extremely substantially a fascist organisation, they’re led by a man who recommends Mein Kampf to his audience, they’re rife with holocaust deniers, hardcore anti-semites and the rest of it but there’s this try to whitewash their image and I believe these slightly kitschy brands play into that.

“It’s also a way to funnel dollars into the organisation so it can assistance its activism.

HeraldScotland: Clean & Pure Soap's website

HeraldScotland: Clean &amp Pure Soap’s site

Clean &amp Pure Soap’s site (Image: Newsquest)

“They see themselves as dissidents outdoors of the mainstream so they’re attempting to set up indicates of assistance outdoors the mainstream for the reason that they’re conscious the big majority of society views their politics with disgust.

“They’re conscious they could shed their jobs more than some of the beliefs that they hold, so it is a way to safe against that.

“They see it as a way of reaching (monetary) independence and therefore getting in a position to throw themselves extra completely into activism, but these are extremely smaller issues – I’d be interested to know the annual revenue of Clean &amp Pure Soap but I doubt it is vast.”

Ms Ellis was previously primarily based in Teighnmouth, Devon, and served an organiser for PA’s south-west branch, which flew a banner more than Manchester City’s Etihad Stadium in April 2022. She announced in May well of that year that she’d be moving to Scotland to “start a new life” alongside Mr Smith.

Initially from Slough, she claims to have served in the Royal Navy. She got engaged to Mr Smith at Patriotic Alternative’s conference in Scotland in October 2022.

HeraldScotland: Kenny Smith and Claire Ellis are leading figures in white nationalist group Patriotic Alternative

HeraldScotland: Kenny Smith and Claire Ellis are top figures in white nationalist group Patriotic Option

Kenny Smith and Claire Ellis are top figures in white nationalist group Patriotic Option (Image: Newsquest)

The firm was founded alongside Jody Swingler, a well-known streamer inside the far-appropriate movement who gained national focus when, making use of a pseudonym, she espoused the so-named ‘Great Replacement Theory’ in an LBC telephone-in with Labour leader Sir Keir Starmer in 2020.

Ms Swingler described Ms Ellis as “the boss” of the firm in a video get in touch with of PA activists in November 2021, which incorporated leader Mark Collett. She is no longer involved with Clean &amp Pure Soap.

Collett, one more former BNP member who has expressed admiration for Adolf Hitler and named AIDs a ‘friendly disease’, stated in the get in touch with that: “we’ve been creating a network of nationalist businesses… all other ethnic groups are extremely fantastic at maintaining their dollars inside their personal group”.

Study A lot more: Erskine hotel asylum seekers row: inside a neighborhood meeting

Mr Lawrence says: “One of the central aims of the group is to build cohesive far-appropriate communities: in their perfect globe a society away from society.

“They’re attempting to establish their personal communities away from the mainstream and they view these enterprises, partly, as a way to do that – to attempt and preserve dollars inside their group.

“It’s an emphasis on internal trade and attempting to assistance each and every other in that way and I believe that is the major aim.”



As effectively as getting stalls at PA events and the group’s national conference in Scotland, Clean &amp Pure Soap has sold its goods at craft fairs with no indication of the activity it assists to fund. The Herald can reveal Ms Ellis had a stall at a craft fair held at Dornie and District Neighborhood Hall on November 18 and 19. There is no suggestion organisers had any expertise of the far-appropriate hyperlinks of the business enterprise.

Other individuals seem to be similarly unaware of the white nationalist hyperlinks to the firm. Ms Ellis was lately named ‘Maker of the Month’ by micamoma.co.uk, one particular of her suppliers. Micamoma could not be reached for comment but there is no suggestion they are conscious of the far-appropriate hyperlinks of Clean &amp Pure Soap.

Although the firm presents itself on its site as getting an environmentally conscious, hand-crafted solution and hides its connection to the intense appropriate, Ms Ellis’ Twitter web page for the business enterprise declares in its bio: “ethno nationalist and loves getting white. Supporter of Patriotic Alternative”.



Clean &amp Pure Soap was named amongst Patriotic Alternative’s encouraged Christmas gifts for 2021 and is listed on the site of Claymore Books, the far-appropriate publishing imprint founded by Mr Smith.

Mr Smith, who twice stood for election in Glasgow’s Springburn as a BNP candidate, was accused by Unison of getting waved a swastika on Hitler’s birthday on the Isle of Lewis.

He was ousted from the BNP immediately after leaks posted on the party’s site recommended he was involved in operating a weblog which disparaged then leader Nick Griffin as effectively as Mr Collett.

Study A lot more: Dunoon man arrested for distributing material of far-appropriate group

Mr Smith was identified guilty final year of firearms offences. Each he and Ms Ellis have been photographed in Erskine protesting the housing of asylum seekers in a regional hotel.

There are a quantity of other businesses offering a supply of funding for Patriotic Option.

1 such business enterprise is Grandma Towlers, run by PA deputy leader Laura Towler and her husband, Sam Melia. The company’s site states that it is “separate” from any other organisation but that “profits from the sales… will be invested back into projects that assistance our persons and our communities”.

Ms Swingler and Ms Ellis each appeared on a reside stream run by the Towlers in August 2021 exactly where their solution was advertised as ‘pro-white handmade soap’.



Other enterprises encouraged by Claymore Books involve Celtic Moon candles, Faithful Hound Honeys &amp Syrups and Maypole Antiques. The Celtic cross is a symbol often utilised by far-appropriate groups.

Although PA is a fringe group with just a couple of hundred members it harbours an intense ideology, with lots of members like Mr Collett getting hyperlinks to extremist group National Action, a neo-Nazi group which is the initial far-appropriate organisation to be banned by the British government considering that Globe War II ended.

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