Three CSI students could potentially win a $40k prize with their mental health business idea.

Empowering Mental Health Care: Kathy Couch’s Rewired360 Brings EMDR Certification to Southern Idaho

Kathy Couch, a therapist in Twin Falls with 18 years of experience in mental health, has partnered with individuals from the CSI Marketing Program to develop a business idea called Rewired360. This initiative aims to enhance access to EMDR certification for clinicians and therapists. The goal is to increase the number of professionals trained in EMDR so that a higher level of care can be provided to clients in need.

As part of the Idaho Entrepreneur Challenge, Rewired360 is among the business ideas competing for a $40,000 prize. The semi-finals of the challenge will take place in Boise on April 4th and 5th. EMDR, or Eye Movement Desensitization Reconditioning, is a therapy technique used by Couch to help clients heal from trauma, grief, and relational distress. It is effective for various mental health issues and has the advantage of providing fairly quick results.

Kathy’s vision for improving access to care in Southern Idaho involves expanding the availability of EMDR therapy. She wants to share her expertise with other clinicians through her partnership with Natalie Klucken and Elle Whitehead from the College of Southern Idaho. Their business plan aims to educate therapists on the business side of their practice so they can focus on helping clients without worrying about logistical aspects such as marketing or finances.

The team has been working hard on presentations and speeches while gathering all necessary information for Rewired360’s successful launch as a venture. By participating in the Idaho Entrepreneur Challenge, they hope to showcase their innovative business idea and its potential positive impact on mental health care in Southern Idaho. Kathy’s ultimate goal is to make therapy more accessible and efficient so that individuals can experience relief without needing long-term treatment.

In summary, Rewired360 is an exciting business venture aimed at enhancing access to EMDR certification for clinicians and therapists in Southern Idaho. Through partnerships with experienced therapists like Kathy Couch and motivated students like Natalie Klucken and Elle Whitehead from the College of Southern Idaho, this initiative seeks to provide higher quality mental health care by making it more accessible and efficient for clients who need it most.

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