Desiree Toto named Chief Product and Technology Officer at Ansira

Desiree Toto Joins Ansira as Chief Product and Technology Officer: Expected to Strengthen Company’s Product-Based Culture

Ansira Partners, Inc. (“Ansira”) is a globally recognized marketing services and solutions company that boasts proprietary channel, website, and advertising technology. Today, the company announced the addition of Desiree Toto to its executive leadership team in the role of Chief Product and Technology Officer. Toto will report directly to Ansira’s CEO Paul Tibbitt and will be responsible for overseeing product, engineering, and enterprise information technology within the organization.

Tibbitt expressed his enthusiasm about Toto’s appointment by highlighting her impressive track record. He stated that her leadership abilities and expertise were evident in her previous roles. Tibbitt believes that Toto’s contributions will further solidify Ansira’s product-based culture and enhance the company’s platform for ecosystem marketing.

Prior to her current role at Ansira, Toto most recently served as the Senior Vice President of Product & Operations at CJ. In this capacity, she led a global team focused on delivering and implementing innovative products and solutions. Her responsibilities also included overseeing technical operations to improve efficiency and productivity within the organization. Toto played a key role in transitioning CJ to a product-led culture, which laid the foundation for the successful modernization of CJ’s platform. Prior to her role at CJ, she held leadership positions within the client development department. Toto holds a bachelor’s degree in marketing and studio arts from Clark University.

Toto expressed her excitement about joining Ansira and contributing her unique perspectives and experience to innovate and refine the company’s proprietary technology. She is looking forward to leading the product team to achieve even greater success for both Ansira and its clients. Ansira is financially backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.

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