Beyond Meat’s Expanded Plant-Based Crumble Line Receives Health Certification and Challenges Negative Stereotypes about Processed Foods

Beyond Meat (BYND) recently launched an expanded selection of its “Crumbles” product line, which has received certification from both the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. The new selections are part of the company’s efforts to showcase the health benefits of its plant-based products.

In a recent interview with Yahoo Finance Executive Editor Brian Sozzi, CEO Ethan Brown discussed these new products and their overall market strategy. Brown explained that the company aims to challenge negative perceptions that plant-based foods are considered “highly processed” products. He pointed out that the nutrition and medical communities have supported their products, highlighting their nutritional value and health benefits.

Beyond Meat has faced pushback from traditional meat industry players trying to position their products as unhealthy, but they continue to receive recognition for their health-oriented products. The company is committed to promoting healthier plant-based options and encouraging consumers to make more informed choices about their diet.

For more expert insight and the latest market action, viewers can watch the full episode of Yahoo Finance Live. This article was written by Nicholas Jacobino, providing a summary of Beyond Meat’s new product offerings and their efforts to promote healthier plant-based options.