1/ST Technology forms partnership with Bet365 in the United States

Bet365’s Strategic Partnership with 1/ST Technology: A Leap into the US Horse Racing Market

Bet365, a leading operator in the global online gambling industry, has announced a strategic partnership with 1/ST Technology, the world’s top provider of gambling-platform solutions. Through this collaboration, Bet365 will bring horse racing to its US customers through the use of 1/ST Bet, 1/ST Technology’s signature product.

The partnership will enable Bet365 to launch advance deposit wagering on horse racing in US jurisdictions where ADW is permitted. Customers can access this feature through web and mobile app platforms. The aim of this strategic alliance is to enhance Bet365’s offering by providing a top-notch service for US sports betting audiences while introducing them to a 24/7 international horse racing program.

1/ST Bet is an innovative ADW platform that features AI-assisted tools to enhance the user experience for both new and seasoned horseplayers. It provides access to the entire 1/ST horse racing ecosystem, including Xpressbet, Monarch Content Management, and AmTote International brands. This agreement highlights the market leadership of 1/ST Technology in pari-mutuel tote and ADW technologies.

Keith Johnson, chief revenue officer at 1/ST Technology, expressed excitement about the partnership with Bet365. He emphasized the opportunity to showcase the excellence of 1/ST Bet in pari-mutuel horse racing wagering to Bet365’s customer base. A spokesperson for Bet365 echoed this sentiment, noting their excitement about this milestone partnership with 1/ST Technology as a significant step towards their US expansion strategy while reiterating their commitment to innovation and customer satisfaction.

Leave a Reply

Creating the debut album honoring the seven sonic wonders Previous post Dolby Laboratories’ ‘Seven Sonic Wonders’ Album Raises Awareness about Endangered Natural Sounds
AFWERX and SpaceWERX Issue Call for Space-Related Technology Submissions Next post AFWERX AFVentures Launches Two Funding Programs for Space Technology Submissions