Beer sales are up. What can that inform us about the economy?
In February, the National Beer Wholesalers Association’s beer purchasers’ index showed an boost in total beer sales year more than year. Segments like sub-premium beers — feel Keystone and Pabst Blue Ribbon — as effectively as seltzers saw upticks. Meanwhile, the craft segment suffered the biggest decline across the board.
“Craft beer on a entire we’ve noticed an eight% reduce [in sales]. But we’ve noticed basically a 7% boost in import and domestic, so a lot of cost-conscious shoppers are out there,” mentioned Jason Perkins, owner of Perk’s Beer and Beverage in Scarborough, Maine.
Due to the fact opening 4 years ago, Perkins has noticed that beer-only drinkers are a lot more prepared to broaden their horizons.
“Fifteen years ago, or even most likely significantly less than that, it is if you are a beer drinker, you are a beer drinker,” Perkins mentioned. “And that does not seriously exist any longer. With the younger people today coming by way of now, exactly where it is, you know, a standard evening could be a beer, seltzer and a cocktail or a beer, seltzer and a glass of wine.”
To listen to Perkins’ story, click the audio player above.