Baidu and Apple join forces to incorporate AI in iPhones for Chinese market

Apple Partners with Baidu for AI-Powered iPhone16 and Mac OS Updates in China, Snubbing Alibaba Due to Regulatory Compliance Requirements

Baidu, the Chinese technology giant and the most popular search engine in China where Google is blocked, has been selected by Apple to provide artificial intelligence (AI) technology for its upcoming devices aimed at the Asian giant’s market. The collaboration between both companies will focus on the iPhone16, as well as updates to the Mac operating system and iOS18.

Apple chose Baidu over other options, including Alibaba, due to its popularity in China. However, this decision was also influenced by regulatory compliance requirements in China. In order to sell devices in the country, Apple needed a local AI service provider that could comply with Chinese regulations. The company couldn’t achieve this goal in the short term outside of China, so it opted for a local provider.

Outside of China, Apple devices will continue to have AI applications developed in-house by the Cupertino company. In addition to Baidu, several other technology giants like Tencent and Alibaba have presented AI-based services in China. However, concerns have been raised about their application due to strict censorship imposed by authorities and additional regulations that govern generative AI services. These regulations aim to ensure compliance with information security, protection of personal data, and adherence to social values and ethics while preventing content that threatens national security or social stability from being generated.

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