Adobe Ends Sale of Photoshop Bundle in China after Business Assessment

Adobe, a US software firm, has announced that it is discontinuing its China-tailored software bundle from the mainland market following a business assessment. Despite this decision, the company has reaffirmed its long-term commitment to local clients. As of December 3, the mainland website will no longer offer the China Photography Plan, which includes photo-editing apps Photoshop, Lightroom Classic, and Photoshop Express. This plan was previously sold through a partnership with e-commerce services provider Baozun.

However, customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform until June 1. The Tmall store will stop accepting new subscriptions to the plan after this date.

Adobe has stated that it will continue to serve Chinese customers through other plans offered under Creative Cloud, their software collection. These include graphic design, video editing, web development, and photography software available via the web. Individual apps such as Photoshop are still available for users in China through Adobe’s business-oriented plans such as Teams and Enterprise, available through authorized resellers at different pricing.

The China Photography Plan was initially launched in August 2019 and was marketed as an option for both professional and amateur photographers. It was introduced as Adobe’s first app solution for individual users in the country.

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