A Magical Christmas Experience at Zagreb’s Shop Window

With the arrival of Advent, the city’s streets are beginning to take on a festive atmosphere. One eagerly anticipated display is the carefully designed decorations in the window of artist Saša Šekoranja’s flower studio, located in Držislavova in Zagreb. Each year, his window display features letters and greeting cards with good wishes, from which pigeons weave a wreath and carry them into the world.

According to Šekoranja, everything in the window is white, gentle, and calm, just like in the song ‘The first snow’ by Gabi. The warm ambiance of this art installation is further enhanced by flickering candles, gold printing on the letters, and roses dipped in wax.

The visual appeal of this festive display captures the spirit of the holiday season and brings joy to those who pass by the window. The thought and care put into the design of the display by Saša Šekoranja create a sense of anticipation and excitement for the upcoming holiday season in Zagreb. The use of symbolic elements such as pigeons carrying good wishes into the world adds depth and meaning to the display, making it more than just a collection of decorations but rather a thoughtful and artistic expression of the holiday spirit. Overall, Saša Šekoranja’s flower studio’s window display is a beautiful and heartwarming addition to Zagreb’s festive atmosphere during Advent.